What I particularly like about
is that he understands the economics that drive bad design.
He's not preachy about it; you can listen to the talk
and come away with the idea that good design simply means paying
attention to content - revolutionary enough, if taken to
But every once in a while, an enumeration, with the
same conviction that previously applied to some cognitive model
or historical fact, veers into commercial, exploitative realities,
without missing a beat, perhaps with a brief glance at the audience.